Google the leader in CPC advertising and search engine has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users.
A line of text with the word “[AD]” attached to the banner will identify it as an advertisement to users. Google is not the first ad platform, nor the first search provider to offer this format of advertising. Yahoo!, Microsoft’s Screen Tonic, AOL’s Third Screen Media and AdMob already provide mobile display ads.
AdWords, though, is the only integrated platform offering mobile display advertising alongside a host of other formats. Moreover, it is not too late for Google to enter this market, as mobile Internet usage is still not very widespread and advertisers are still testing the waters.
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