Sony Ericsson has rolled out its over-the-air download service, called PlayNow. The expanded mobile music service will sell DRM-free music as well as games and applications.
PlayNow has secured the global rights to five million tracks. Universal Music Group is the only major not to sign up the service ,and the company says it is in discussions with UMG as well as 30 other, smaller labels.
Customers will get a high-quality DRM-free MP3 sent to their computer and a protected lower quality file delivered right to their phone. The PlayNow arena can also be accessed via a computer and MP3 purchases could then be transferred to music players or other MP3-enabled devices.
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