Nokia is the standout example of a firm that was able to learn the rules of the game in China and swiftly revamp its strategy for the local market.
The firm recently announced that it sold 70.7 million mobile phones in China last year, up 38.6% year-on-year. That made China Nokia’s largest mobile phone market, accounting for 16% of its global sales.
As of the final quarter of 2007, Nokia held a 35.3% share of the mobile phone market in China, according to Analysys International, a Beijing-based tech research house. Samsung was its closest competitor, with 13.2%.
The Finnish company’s dominance in China doesn’t seem likely to end anytime soon. Nokia said it has inked a deal to sell approximately US$2 billion worth of handsets to China Postel, a subsidiary of China P&T Appliances.
1 response so far ↓
1 Tabassum // Apr 14, 2008 at 12:30 pm
nice work done guys…
Leave a Comment